Influential non-governmental organisations and governments are bringing marketing to task over its perceived and real lack of concern for ethical and socially responsible behaviour. The theme of the EMAC 2008 Conference is to examine the marketing landscape, to continue the debate, and assess if we have over specialized the discipline into ‘silos’ and narrowed our perspectives resulting in a failure to look at the bigger picture. There is a track at EMAC dedicated to Marketing of Public and Non-Profit Organisations co-chaired by Adrian Sargeant, Indiana University and Matthew Wood, University of Brighton